The Hopper® M20 soft cooler bag allows you to put the day on your back - literally. This hands-free cooler comfortably straps on like a backpack to keep you mobile, while a strip of ultra-strong magnets keeps the cold locked in. The new MagShield access opens wide so you can easily load in beer, ice, or your favorite sandwiches. Attach accessories such as the Rambler® Bottle Sling or Sidekick Dry® gear case to the HitchPoint™ grid to keep useful gear at your fingertips. The Hopper® M20 is the cooler bag that goes where other coolers can't. Whether you're going on a picnic or to the beach, you can be confident that your drinks will stay ice cold until you reach your destination. Our insulated cooler backpack makes for perfect family gifts and even as corporate gifts.